E-Commerce

According to China Internet Network Information Center, at the end of 2008 the number of Internet users in China has exceeded 300 million, while the proportion online shopping accounts to 26.8%. Because of the lower price and convenience, online shopping attracts a growing number of the user's attention and becomes one of the mainstream social consumption patterns. Especially in times of financial crisis spreads,China's online shopping market reaches a breakthrough 100 billion yuan with the annual growth of 128.5%.

Analysts pointed out that China's online shopping market is expected to reach 238.8 billion yuan by 2009 and increase to 386.9 billion yuan by 2010.At that time online shopping will contribute about 3% of the total retail sales of commodities. E-commerce in China has formed a rapidly growing trend, it is imperative for enterprises to develop the e-commerce strategy.

2007-2012 China’s online shopping market volume

The advantage for enterprise to develop e-commerce:

1. Gaining vast network channel, enlarge potential customer coverage, and increase domestic sell;

2. Promoting brand influence and market coverage;

3. Cutting down cost and increase profit, and strengthening direct contact with consumers;

4. Outsourcing e-commerce technology system and operation to reduce entry cost and time;

5. Obtaining customers’ trust and promoting sales performance;

6. Low risk and cost of business operation and strong control of resources;

7. Reusing existing market resource and maximize marketing space;

8. Taking full advantage of resource of accumulated customers and members, carrying out consumer

database marketing gradually, and quantifying marketing effect.

E-Commerce

The advantage for enterprise to develop e-commerce:

Global Zenith has a professional e-commerce construction system:

Consultation

Construction

Marketing

Maintenance